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The 5-Step System

Our Proven System Behind
Every Winning Ad

We don't guess what will work. We built a system that finds out. From the first brief to the final iteration, every decision is tracked, tested, and fed back into the next batch.

Day 2-7

Produce

Our in-house production team brings the brief to life. First batch delivered and ready to launch within the week.

Ongoing

Iterate

No creative dies without a reason. Winners get pushed harder. Losers get dissected and rebuilt. Each new batch is smarter than the last, compounding your results over time.

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Day 1

Brief + Script

We dig into your offer, audience, and top-performing data to build a brief that actually drives creative decisions.

Week 2

Analyze

Once ads are live, we track hook rates, hold rates, and conversion signals to understand what's resonating and what's not. 

How We Read Results

Most agencies guess. We have a methodology.

The $225 Floor

No ad gets called a loser before it's had a fair test. Every creative clears $225 in spend before we make a call - because early data is noise, not signal.

Hit Rate

Winners are defined by one thing: ROAS above your account average. No vanity metrics. No padded reports. Just what actually beats the benchmark.

Concept DNA

Every concept is tagged by format, hook type, angle, and offer structure. That's what turns a batch of ads into a learning system - and makes every brief smarter than the last.

How We Fit Your Team

We produce. Your media buyer buys.

Growthub hands completed, scripted, produced creatives to your existing media buyer. We don't displace your team, we make them 10x more effective. 
Metric Current Setup Growthub
Creative volume 5–15 per month 20–400+ per month
Time to first batch 3–4 weeks 7 days
Iteration cadence Reactive, on request Weekly, built into the system
Learns from data Manual, if at all Every batch informs the next
Cost vs in-house team $150K+ per year fully loaded A fraction of the cost

FAQs

What kinds of brands does Growthub work with?

We work primarily with DTC ecommerce brands that are already spending on paid ads and need their creative to keep up with their growth. The sweet spot is brands spending $100K or more a month on Meta who have a media buyer in place but are hitting a ceiling on creative performance. We also work with service-based businesses that rely on paid social to generate leads and bookings.

How do you measure whether a creative is actually working?

Every creative we produce gets tracked against a meaningful spend threshold before we make any calls on performance. We do not judge an ad on $50 of spend. Once it crosses that threshold, we tag it by format, hook type, angle, and offer structure so we can see exactly which patterns are winning and which are not. A winner is anything performing above the account's blended ROAS average and moving CAC in the right direction. We analyze this internally every week and use those findings to make the next batch smarter. 

What is the difference between Growthub and a UGC marketplace?

Marketplaces connect you with creators. We brief, script, conceptualize, and produce. That is the part marketplaces structurally cannot do. When you use a marketplace, you are buying content. When you work with Growthub, you are buying a system that is specifically designed to find winning concepts faster. The output looks similar on the surface. The mechanism underneath is completely different.

How quickly can you get the first batch of creatives live?

First batch is in your ad account within seven days of onboarding. No long ramp time, no weeks of back and forth before anything gets produced. Day one, we build the creative brief and the testing plan. By day seven, your media buyer has something ready to launch.

Do I need to have a media buyer in place before working with Growthub?

Yes and that is intentional. We produce the creatives and hand them off to your media buyer. We do not do media buying and we are not trying to. The reason is that the brands that get the best results from our system are the ones where creative production and media buying are both being done by people who are really good at their specific job. We are really good at ours. Your media buyer is really good at theirs. That combination is what compounds.

What formats do you produce and how do I know which one is right for my brand?

We produce Claymation, Pixar-style 3D, AI Spokesperson, AI B-Roll, Real Human UGC, and the Iteration Engine, which takes your existing winners and produces 10 to 30 tested variants from them. The right format depends on your category, your audience, and what is already working in your account. When you book a call, we will tell you exactly what we will run first based on your specific situation. We do not recommend formats randomly.

How does the creative system actually work month to month?

Every month follows the same loop. We analyze what won in the previous batch, build a new Creative Testing Plan based on that data, script every concept before a single frame gets produced, deliver the next batch, and repeat. Each round, the system gets smarter because every ad we run teaches us something about what works in your specific category. Nothing is ever random, and nothing is ever built from scratch.

Do you have experience in my industry or niche?

We have deep experience running creative across health and wellness, supplements, GLP-1, functional food and beverage, and beauty and skincare. If you are in one of those spaces, we are not starting from zero. We already know what hooks are working right now, what angles are completely oversaturated, and what formats are consistently winning in your category. For health and wellness, specifically, our whole team is familiar with compliance requirements and the guardrails that come with advertising in regulated categories, which means less back and forth, fewer revisions, and creatives that actually make it to the ad account without issues.

How are creative projects briefed and managed?

Every concept starts with a written brief and a hypothesis before any production begins. We do not make creatives based on vibes. Each one is built to test a specific lever, whether that is the hook, the angle, the format, or the offer structure. You have visibility into what is being produced and why, and you get a weekly breakdown of what ran, what won, and what the next batch is being built around.

Can Growthub handle a high volume of creatives without quality dropping?

That is kind of the whole point of the system. Most agencies sacrifice quality when they scale volume. We built the process specifically so that it does not happen. The hypothesis-led approach means every creative has a reason to exist before it gets made, which is what keeps quality consistent even at high volume. Our case studies show hit rates above 60 percent at testing volumes of 100-plus ads per month. The volume is not random. That is why it holds.

How do you keep brand assets, data, and client information secure?

All client assets, briefs, and performance data are handled internally and never shared outside the team working on your account. We do not share your creative strategies, concept DNA, or winning ad structures with anyone. That is part of the one brand per niche commitment. What we learn about your category stays with you.

What does it cost and how does pricing work?

Pricing depends on the volume of creatives, the formats involved, and the scope of the engagement. We do not publish a public price list because the right plan looks different for every brand. The best way to get a clear picture is to book a call, tell us what you are working with, and we will tell you exactly what makes sense. If it is not a fit we will tell you that too.

Our Process Is Proven. Now See It For Your Brand.

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