This wellness brand was spending $50K/month for 12 months as well, and they were in a similar position as the brand above. Solid creatives, really only 2-3 scalable winners. Everytime they increase ad spend, CPA rises. To make new ads, they said they would need to spend $50K in creative production costs. Today they spend $65K/month, have 8-9 Scalable winners, and their CPA has dropped $15.